CRYPTO & USER EXPERIENCE
THE BRIEF 🍭
In the dynamic world of cryptocurrency, understanding user behavior is crucial.
NEO team focused on enhancing the onboarding process for crypto platforms and gather insights to improve the user experience.
THE PROCESS 🪩
NEO team recruited a diverse group of 10 participants from competitor crypto platforms in France ensuring they met specific usage criteria. We conducted online in-depth interviews with experienced moderators and interpreters. The client team observed these interviews in real-time, gaining immediate access to user feedback from the French market.
THE RESULTS 🪭
The research provided valuable insights that led to significant improvements in the onboarding process for the crypto exchange. The enhanced user experience not only simplified the entry point for new users but also ensured they remained engaged and invested.
These insights are expected to have a positive impact on the broader fintech landscape.