NEW RANGE PRODUCT LAUNCH
THE BRIEF 🍭
Our client wanted to deepen their understanding of how both adults and children perceive and purchase basketball apparel and equipment. Specifically, they sought feedback on a new, upgraded product line developed in collaboration with an NBA franchise.
We conducted research with two distincts groups: adult basketball players who make independent purchasing decisions and young basketball players who shop with their parents. These sessions were conducted in Paris and Lyon.
Our methodology included three focus groups and twelve in-depth interviews involving both parents and children, allowing us to gather insights from multiple perspectives.
THE PROCESS 🪩
THE RESULTS 🪭
A clearer understanding of consumer expectations—both adults and children—regarding basketball gear and apparel
Actionable feedback and insights on the reception of the new NBA product line
Detailed input on price perception and the perceived value and quality of each product