PRODUCT LAUNCH
THE BRIEF 🍭
A leader in the e-commerce platform for aftermarket vehicle parts approached us to gather feedback on a new garage management system. The goal of this project was to understand user perspectives and identify potential areas for improvement before further development.
THE PROCESS 🪩
We conducted 2 workshops sessions with 20 professionals gathering global insights on their management systems.
We also did some ethnographic interview with 6 professionals to have depth understanding of their view on the new software.
THE RESULTS 🪭
We successfully gathered valuable insights on the new software functionalities. The sessions were conducted as co-creation workshops with professionals, encouraging active collaboration and the collection of concrete, actionable feedback.
This participatory approach allowed us to identify key user expectations, as well as the strengths and areas for improvement of the tested features.